TCP Software
As in-house Vice President of Brand & Marketing Communications, Charmayne worked with key stakeholders to rebrand this $100M+ technology company to modernize the look and feel and set the stage for future growth. She spearheaded the brand strategy, designed a new logo, wrote the foundational messaging, and directed a team to redesign the website, tradeshow presence, and 100s of print and digital assets. Recognized with a bronze Stevie® for Rebrand Renovation of the Year, 2022.
Download Brand Style Guide
Corporate ID
Home Page
eBook & Digital Ad
Collateral
Large Tradeshow Booth
TCP Commercial
Branding is about the experience people feel when they interact with your company. As part of the TCP Software rebrand, Charmayne wrote and directed this feel good commercial targeting small businesses.
Design and production credit: Jesse Feyereisen Photography
Additional Videos
Working with a team of marketers, designers, animators, and editors, Charmayne wrote, edited, storyboarded, and directed dozens of corporate and product specific videos for TCP Software, watch additional videos.
Animation and video production credit: By the Stream Media
